Blue Mars is the new 3D Virtual World  launched this year by Avatar Reality. The Blue Mars Virtual World is a free to play massively multiplayer environment and is made up of an expanding set of independently operated cities that feature unique themes, activities, and attractions such as shopping, avatar customization and unique personal spaces. Cities on Blue Mars are tied together with a unified login system, persistent global Avatar ID, and platform wide participation based reward system that encourages users to explore, play, and make new friends.

ISN Virtual Worlds is a registered developer of Blue Mars since the Beta phase.

 Some of the main features of the platform are the following:

• Multiplayer experience: Thousands of simultaneous users that explore, share spaces, media and contents and live together in a universe that evolve autonomously
•  Total detailed 3D environments: full immersive and realistic visual experiences
• Immersive virtual universes: the highest quality,  movement freedom and interaction ever seen until today.
•  Marketing and business: advanced tools to manage and promote activities, events, sales, communication campaigns on large-scale.
•  Advanced security protocols: All the contents are protected to safeguard Companies, privacy and intellectual property.
•  Dedicated Virtual worlds: “stand-alone” solutions on property server that has been studied for corporate customers that have  particular privacy requirements.
•  3D Workspace: Virtual worlds became platforms to manage applications, project web or Flash contents and interact with remote web-  services.
•  Real Time Interaction: process simulation, physical phenomenon, environments and social dynamics processes in real time
•  Virtual customer care: 3D environments where real users and NPC (not playing characters) coexist, autonomous digital  with Artificial  Intelligent.